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Retail Baby Shop Retailer of top end luxury baby goods, clothing and equipment

Ref. AB223

Location : Essex

Asking Price : £150,000

Turnover : £253,277

Net Profit : Undeclared

Gross Profit : £90,702

EBITDA : Undeclared

Net Asset : Undeclared

Premises : Leasehold

Confidentially offered for sale

  • Turner Butler

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Asking price includes:

Turnover circa 253,277 per annum

Gross profit circa £90,702

Excellent location in one of Europe’s Largest Shopping Centres

Good retail outlet in prime retail location

Top end, unique product range including designer labels

Good track record of sales performance

Affluent customer base

Excellent growth opportunities


Business Profile

Established by the vendor, the business retails a whole host of gorgeous baby clothes, toys and baby equipment, quite different goods for other major babywear stockists, concentrating on top end, unique products not normally found.

Based in a popular shopping centre offering easy access and parking for parents, this business is the place to go for anyone looking for almost anything to do with new born babies. The exclusive stock ranges from top end baby goods, icandy prams, Italian baby clothes, cots & accessories, dolls & dolls pushchairs, plus christening clothes & car seats.

This store has established a great reputation since it started in 2010 for top end availability and friendly, customer service. It has very well established relationships with its supplier base, which has helped to ensure that product quality and availability is never compromised and that customers receive the highest possible quality of service.

This business has an excellent brand name within its sector and represents an excellent acquisition opportunity for an existing operator to extend their presence in the baby market or for a new entrant to establish an excellent foothold in the sector by acquiring a business with tremendous potential.

Key Strengths:

With the UK currently experiencing a significant baby boom, this retail outlet is operating in a fast growing market and is an excellent business to be involved with. The affluent customer base of ‘parents’ are happy to spend on their new born babies. The store operates very much at the top end of the market with a wide range of quality products. Many of its brand names are highly exclusive – including some of the world’s top designer labels – goods which are increasingly attractive to high net worth purchasers.

In a very short period of time this business has developed an excellent reputation and brand name and is located in very well suited premises.

Growth and Expansion:

There is an outstanding opportunity to build on the existing customer base of this business. With a strong demand for the products retailed by this business, a new owner investing time in expanding the marketing and creating a quality e-commerce website would give huge potential to dramatically increase future turnover. This would also create scope to receive orders from the high net worth individuals form the Far East who are now creating demand for designer baby clothes, baby accessories and traditional toys.

Financial profile:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Turnover circa 253,277 per annum

Gross profit circa £90,702

The Asking price of £150,000 is for 100% issued capital including stock, (calculated on a zero cash- zero debt basis).


Located in the heart of an immensely popular Shopping Mall, the retail outlet is leasehold.

Modern and well fitted out the double fronted shop unit is extremely attractive and inviting for customers. Approximately 500 sq. ft. the shop comprises of the retail area and a storage room. The store is covered by the Central CCTV security.

Annual rent is £45,969 including VAT and the rates are £13,551 per annum.

Business Hours:

Monday – Wednesday: 10am - 8pm

Thursday and Friday: 10am - 9pm

Saturday: 9am - 9pm Sun: 11am - 5pm

Development of a new e-commerce website would create a business that could trade 24/7, with all the financial benefits.


The staff include the owner plus 3 x sales staff on part time hours.

Support and Training:

The owner is happy to provide a full business handover to ensure a smooth transaction.

Reason for Sale:

The owner has now decided to look at a new venture by entering the wholesale side of the business sector.

Looking for finance ?

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk

Turner Butler Disclosure Statement

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision.

Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information.

This document is governed by and shall be construed in accordance with English Law and any dispute arising in connection with it shall be subject to the non-exclusive jurisdiction of the English courts

Turner Butler
Ickenham House, 2-4 High Road, Ickenham, Middlesex, UB10 8LJ
Telephone 01895 25 6000 Facsimile 01895 678532