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Royal Lion Hotel for Sale Freehold Hotel, Restaurant & Nightclub or Development Site For Sale or Lease

A richly furnished 19th century building with panoramic sea views

Ref. AC340

Location : Tenby, Dyfed, SA70 7EU South Wales

Asking Price : £2,000,000

Turnover : Undeclared

Net Profit : Undeclared

Gross Profit : Undeclared

EBITDA : Undeclared

Net Asset : Undeclared

Premises : Freehold

Offered for sale

  • Turner Butler

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Asking price: Offers in the region of £2,000,000

Asking price includes:

Substantial Freehold Property

All fixtures and fittings

Fully licensed Public/Residential Bar

Superb central location

Panoramic sea views

30 Guest Bedrooms

60 seat dining room

Basement suitable for nightclub

Planning permission for 16 apartments & 5 commercial units

Right to use 60 car spaces


Business Profile

This is an opportunity to acquire a freehold hotel in a truly stunning cliff top location with panoramic sea views. It is situated in a very desirable destination town close to many attractions, areas of interest and outstanding natural beauty.

The hotel has been owned by the present owners for some twenty years, and although it is in need of some restoration it presents a fantastic opportunity for a buyer, either to build the business or to convert the freehold into 16 luxury apartments with fantastic views, plus 5 commercial units on the ground floor.

The property is centrally located with one of its walls being part of the ancient City Wall. The area is also under-going significant investment: next door McCarthy & Stone are building 40 retirement apartments and around the corner Premier Inn is building a hotel with 70 rooms.

The hotel provides accommodation in 21 ensuite rooms with a further 9 rooms that are currently not renovated.

On the ground floor there is circa 4,500 square feet of space comprising, reception, a magnificent 60 seat dining room, two licensed bars and kitchens and storage. The basement is circa 1,000 square feet in area and would be perfect for either a nightclub or licensed bar.

Across the road and only a few paces away are 60 pay & display car spaces available for guests of the hotel.


Aside from the personal effects of the current owners the sale of the business includes furniture, fixtures and fittings together with decorations throughout the hotel. All of the equipment in the commercial kitchen, plus a fully equipped bar and a fine dining restaurant is included in the sale.

Hotel Facilities:

• Function room for business/conferences/special occasions etc.

• Free Wi-Fi throughout hotel

• Drying room for wet clothes & shoes

• Taxi services organised

• Cycle and golf club storage

• Fax and copying facilities

• Free limited parking in private car park

• Car hire organised

• Free town guide & tourist information leaflets

• Laundry & dry cleaning arranged

Customer Service:

Friendly, personal service has been the key to the success of this business to date. The owners offer a warm welcome to all of their guests, many of whom return time and time again. The hotel is family orientated and clients include tourists, activity guests, wedding guests, corporate clients, and specialist interest groups who are drawn to the area.

Key Strengths:

• Beautiful location, views and surrounding areas

• Next door to two high profile new developments providing significant new footfall

• Fantastic development potential

• Outline planning permission

• Excellent and loyal staff with senior management

Key Opportunities:

There is an excellent opportunity either to turn the building into apartments and commercial units or to build on the very solid foundations of this business. With a growing demand for its accommodation and facilities within a very desirable and picturesque setting there is the capacity to continue increasing turnover and profitability through ongoing trade, particularly in relation to more development of the food offering, the off season trade and specialist interest groups market. The development of more product led breaks is also an area to tap into.

Financial profile:

Easily managed and a ‘turnkey operation’ - a new Owner can literally walk straight in through the door and continue to trade. The business is offered for sale as a going concern. All financial discussions will take place directly between the vendors and all interested parties under the auspices of Turner Butler.

The Asking Price including the freehold is in the region of £2 Million.

The ground floor and basement of the property are also available on a leasehold basis on terms to be agreed.

Marketing and Advertising:

The business has only tentatively embraced technology and this is an area for considerable opportunity.

The website is fairly basic and again the updating and refreshing of the website and all social media would provide considerable benefits.

The property has a high profile presence in the local market and good word of mouth recommendations. The business enjoys repeat visits from customers who enjoy the levels of service, the beautiful setting and the warm friendly atmosphere.


The vendor works occasionally in the business on a strategic level and is responsible for marketing the business and developing its ongoing strategies. The business employs a comprehensive team of 10-12 staff depending on seasonality. All staff are hardworking and a real asset of the company.

Support and Training:

The current owners will provide full business familiarisation, training and handover to ensure a smooth transfer of the business to new owners, though as the business has a very capable structured team in place it is not thought that this will need to be extensive.

Reason for Sale:

Genuine retirement sale

Looking for finance ?

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk

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This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

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Turner Butler
Ickenham House, 2-4 High Road, Ickenham, Middlesex, UB10 8LJ
Telephone 01895 25 6000 Facsimile 01895 678532