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Organic Superfoods Brand

Ref. AF182

Location : Dorset Relocatable

Asking Price : £50,000 + SAV

Turnover : £35,000

Net Profit : £15,000

Gross Profit : £19,000

EBITDA : Undeclared

Net Asset : £17,000

Premises : Leasehold

Confidentially offered for sale


  • Turner Butler

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Leasehold

Asking price includes:

Turnover circa £35,000 per annum
Gross Profit circa £19,000 per annum
Adjusted Net Profit circa £15,000 per annum
Stock circa £17,000

Established high added-value brand
Excellent “Destination location” for high quality organic superfoods
Attractive & comprehensive website
Well established online retail store
Regular, reliable & affluent customers
Retailed in upscale London specialist retailer
Excellent prospects for growth
Goodwill

Business Profile

Very well established organic super-foods brand, founded by the Vendor in 2012.

This is a family run business based in Dorset and has been built on the vendor’s passion to learn and discover the benefits of pure and organic superfoods, and their effects on a person’s health and happiness. The company’s first product was Chia Seeds, which proved to be very popular and the decision to develop the business was taken.

After early successes in sales and having established some awareness and popularity, the company’s products were selected for placing in one of London’s highest profile and most upscale whole foods retailers; among other selected health stores, soon after the company expanded its range of products.

The company’s range of attractively branded products is rich in the most effective, pure and organic super foods and protein powders, all sourced from ethical and sustainable farms around the world.

The business has many competitors in the sector but this small and growing brand is gaining traction for its process, products and authenticity among affluent lifestyle oriented individuals, willing to pay margin for excellence.

This combination is supported by a shrewd sourcing strategy that requires the vendor to travel to suppliers and trade shows around the world, in order to find products consistent with the product promise that is core to the brand’s offering; and at margins, highly beneficial to the business.

This blend of sourcing strategy, shrewd purchasing and combined offering has resulted in a business that has become such a successful destination for customers and the business is poised for yet further inclusion in other high added-value outlets, further enhancing its reputation.

Not surprisingly, the brand enjoys a good level of patronage – including active customers on company database; the online store and traditional retail enjoy a high perecentage of repeat custom.

This opportunity is an ideal business for anyone looking to engage with the health & well-being foods sector or for someone already in the sector looking for an additional brand & outlet to bolt on to their existing business activities.

Equipment:

The business has all the equipment normally associated with a business operating in this sector.

Key Strengths:

The company’s proprietary brand has proven to be popular and to have shelf appeal and is why it is included in high added-value retail outlets, in affluent areas of London.

The company has an extensive selection of stock, monitored regularly and that has been popular with customers over many years.

The breadth of product choice in combination with the quality of service, product trackability & traceability makes this brand stand out among the many competitors, including mainstream alternatives.

The image & positioning of this brand among competitors, suggests product of the highest quality and ethical sourcing, leading to a higher price-point and resulting margins.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Asking Price:

The Asking Price of £50,000 plus stock at valuation is for 100% of the issued capital of the company, assuming Net Assets of £17,000 on completion (calculated on a zero cash-zero debt basis). The final selling price will have a £1 for £1 adjustment for any rise or fall in this benchmark Net Asset figure of £17,000 at completion.

Advertising and Marketing:

The business has an attractive and informative website but lacks the resources to fully exploit the brand’s offering through a more expansive SEO strategy or consumer advertising campaign.

Growth and Expansion:

The business has grown organically and with further marketing and investment in brand building & awareness, new products can be launched in a scalable and profitable way.

New markets, certainly within the UK can be approached and developed. There is widespread interest for brands of this integrity.

Premises:

The business is managed from the vendor’s home and stock is held in a storage facility.

Business Hours:

Monday – Saturday : 08:00 – 18:00

Employees:

The Company is owned and managed by the vendor.

Support and Training:

The vendor would be happy to stay and hand-over and are happy to provide training for an agreed handover period.

Reason for Sale:

The vendor has other business interests and this business has an investment requirement that the vendor cannot meet and so this business and brand is for sale.

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