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Internet/Online Retailer of Domestic Appliance
Spares & Accessories

Ref. AI040

Location : Merseyside /Relocatable

Asking Price : £200,000

Turnover : £336,000

Net Profit : £71,000

Gross Profit : £135,000

EBITDA : £89,000

Net Asset : Undeclared

Premises : Leasehold

Confidentially offered for sale

  • Turner Butler

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Asking Price: £200,000 plus stock

Asking price includes:

Huge growth pattern

Turnover for current financial year expected to be circa £600,000 p.a.

Operating Profits expected to be well in excess of £100,000 p.a.

Turnover for last financial year circa £336,000 p.a.

Gross Profits for last year circa £135,000 p.a.

Operating Profits for last year circa £71,000 p.a.

Adjusted EBITDA for last year pre director drawings £89,000p.a.

Back Office systems

Highly scalable business opportunity

Superb interactive e-commerce website

Owns shop/EBay Shop/Amazon Shop

Impressive feedback figures

Market leading supply partners

Huge customer base


Business Profile

This reputable and very well established independent business specialises in the online retail of domestic appliance spares and accessories. The business was originally set up back in the late 1970s as a traditional retailer and established a sterling reputation within the North West as a trusted, well stocked supplier of domestic appliance spares and consumables.

Whilst the business has developed into an online success, a part of the original business format has been maintained in that, whilst 95% of sales are online, the business still operates a retail counter where customers can come in and collect goods direct, whilst still benefitting from the online rates the business offers.

Due to its impressive growth over recent years the business has more recently relocated so it can carry the right levels of stock to serve its growing customer base. The company has invested in third party inventory and stock management controls to manage this growth effectively and profitably.

The customer base is huge, particularly the online base. The business enjoys impressive levels of repeat business from such online customers, mainly due its competetive prices, stock availability and speed of service. In addition to this many service engineers from across the North West frequently use the company as their supplier of spare parts for domestic appliances. The business also has a regular loyal customer base.

The business has a strong online presence and successfully retails through its own website and also across 2 major online portals – Amazon and EBay –feedback levels are very impressive and rising daily!

The company experiences very low return rates.

This online business is totally portable and scaleable. Its customer base, and supply chain for that matter, has grown year on year. The business enjoys very high retention levels and repeat business. It has relatively low fixed costs and is simple to run. All sales are retail, which ensures the business enjoys good levels of profitability.

The business model has been put in place. It is ripe for a new owner to utilise the superb and highly valuable positioning this company has developed, both online and in the market though its relationships with “in demand” market leading manufacturers and suppliers. The opportunity is there to either bolt on to an existing operation or for a new owner to scale up the business to maximise the many opportunities already at its disposal.


The business has invested in technology and has excellent e-commerce websites (both its own and via Amazon and EBay). It also utlises third party inventory and stock management systems to ensure effective adminstration and maximise proftability.

The warehouse is well racked out. All equipment and fixtures and fittings are included within the asking price.

Customer Service:

The business provides customers with a comprehensive level of customer service and this is evident in the loyal customer base and excellent reviews it enjoys. The impressive feedback scores on both EBay and Amazon speak for themselves!!

Its own website is easy to use and provides customers with a huge range of products, advice, delivery details and a simple returns policy.

Even though it is predominantly an internet based business the company strives to give customers that extra personal service with speedy response. The site is highly secure.

Key Strengths:

•  Highly prized and extremely valuable feedback scores/listings
•  Superb supply partners
•  Market presence with brand development opportunities
•  Broad product range
•  Back office infrastructure.
•  Impressive growth pattern and profit margins
•  Truly scalable business model
•  All year round sales
•  Loyal and growing customer base
•  Truly portable with low overheads
•  Positive cash flow

Key Opportunities:

As well as the above the business could develop a more comprehensive online sales and marketing campaign to develop the company itself and its brand name. It currently does limited advertising. Further promotion and the development of an App may also represent new revenue opportunities.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Turnover for the current financial year projected to be in excess of circa £600,000 p.a. Operating profits expected to be well in excess of £100,000 p.a.

Turnover for last financial year (end Jan 2016) circa £336,000 p.a.
Gross Profits circa £135,000 p.a.
Operating Profits circa £71,000 p.a.
Adjusted EBITDA (pre director drawings) circa £90,000 p.a..

Sales/Turnover History

2014 - £275,672
2015 - £308,753
2016 - £335, 831
2017- c£600,000+

Typical stock holding is circa £30-40,000.

Asking Price:

The asking price is for 100% of the issued share capital of the business and is based on a debt free cash free scenario.


The business is very much geared to online sales and marketing. As already mentioned the business’s own website enjoys very impressive organic rankings and also enjoys excellent exposure via Amazon and EBay. It does carry out leaflet drops to customers.

Growth and Expansion/Opportunities:

The business has expanded and enjoyed steady growth over recent years. Because of this the vendor has moved to new premises to allow for continued growth. This move has helped immensely and the business is currently enjoying unprecedented growth levels in the current year with sales and profitability forecast to double. The new owners opportunities are huge given the industrial space available for stock and the already strong foundations put in place. It is the vendors belief someone with contacts in the far east who is able to import directly could significantly increase margins still further and turn this business into a significant player within the online domestic appliances spares marketplace.

The business has widespread opportunities for further growth and development. There is a vast range of brands and products not currently stocked that would be superb additions to the business for increasing online and in store retail.

The infrastructure is in place for a new owner wishing to expand the business and take it through its next natural period of growth and increased profitability. There are many avenues to develop this.

Integration into an existing e-Commerce operation will also be straightforward.


The business operates from ideal leasehold premises that comprises a modern industrial warehouse unit with retail counter, portal frame building with secure fencing. Alarmed. There is the opportunity for development into a second mezzanine. The site is very prominent and has excellent access, being close to major roads and motorway network.
Current lease is for 5 years. Rent is circa £13,000 p.a. Rates circa £8,500 p.a.

Business Hours:

Website: 24/7
Retail Counter opening hours- Monday to Friday 9am to 4pm.


The vendor works full time in the business as Managing Director and is responsible for sourcing products. The other shareholder/director works part time through choice and oversees the accounting and finance.

The vendor operates the business on his own with part time help from two other directors. It is the intention that two directors will retire following the sale.

Support and Training:

Vendor will provide a comprehensive handover to ensure a seamless transition and continuity of trading.

Looking for finance ?

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk

Turner Butler Disclosure Statement

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision.

Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information.

This document is governed by and shall be construed in accordance with English Law and any dispute arising in connection with it shall be subject to the non-exclusive jurisdiction of the English courts

Turner Butler
Ickenham House, 2-4 High Road, Ickenham, Middlesex, UB10 8LJ
Telephone 01895 25 6000 Facsimile 01895 25 7777