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Premier Motorcycle Dealership & Service Centre

Ref. AM129

Location : South East

Asking Price : £875,000

Turnover : £2,015,000

Net Profit : £103,000

Gross Profit : £249,000

EBITDA : Undeclared

Net Asset : £750,000

Premises : Leasehold

Confidentially offered for sale

  • Turner Butler

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Asking price includes:

Turnover circa £2,015,000 per annum
Gross profit circa £249,000
Adjusted Net Profit circa £103,000
Net Assets £421000

44 years of trading
Major dealership for prestigious brand
Opportunity to expand existing premises
Fully equipped workshop
Clothing and accessories

Business Profile

This Premier Motorcycle Dealership & Service Centre was established in 1971 and has been under the same ownership since inception. Located at its current premises for twenty three years, the business has built an excellent reputation and is known throughout the south east for its relationship with one of the world’s most prestigious motorcycle brands.

This major brand has been established for decades and has a loyal and almost fanatical following.

There is a large display of both new and pre owned vehicles at this dealership, which are superbly presented in the extensive modern purpose built showroom. The showroom itself is spread over two floors with the top floor also being used for the presentation of motorcycles plus a wide range of clothing and accessories.

A professionally equipped workshop provides service facilities and is located adjacent to the showroom. The maintenance division is responsible for approximately 15% of the business revenue.

The company has a modern website that allows users to view features and specifications of many of the products on offer including new and pre owned vehicles.

This is a highly profitable, thriving business with many years of combined staff experience. Over the years of trading it has developed a superb reputation that attracts many customers, with approximately 30% being repeat clients.


The workshop is fully equipped with many tools and parts needed to facilitate a busy and lucrative part of the business. The showroom has been well designed and this has created a prestigious and upmarket image. All tools, fixtures and fittings are included in the sale.  

Customer Service:

The owner and his staff are highly experienced. This knowledge of the motorcycle market is a major factor in the success of the company. Professional advice is a big draw that brings loyal customers from all over the south east of England.  Customers are dedicated to their favourite brand, this loyalty is a big advantage for the company who keep in touch with its customers’ requirements and ensure all the latest motorcycle models and accessories are kept in stock. 

Key Strengths:

This company’s close association with the leading brand manufacturer is a big draw, customers are kept up to date with new models of motorcycles as they are launched.
As a result of this strong business relationship with the manufacturer the company has a large exclusive area with little competition in the immediate area.

The company is situated on an excellent corner plot location, positioned on a main road and sited on a large business estate. With high visibility and easy access the premises are easy to find and are in close proximity to motorway links.

Levels of customer satisfaction are very high and a high percentage of business is from repeat clients, which in turn leads to new referrals. It is clear that the quality of the product and the experience of the staff add up to a highly successful formula.

Growth and Expansion:

As a company that has been established and successful for circa 44 years, it could seem difficult to see how things could be improved. However, there are two obvious options that should be considered. Firstly, there is space on this large corner plot to extend the building. Increasing the size of the premises would allow for more stock to be held at the showroom, which could allow for more brands to be sold and possibly a more diverse type of product to be made available. Larger premises could also be used to expand the servicing part of the business, which often has to turn business away. Secondly the business is currently trading five days a week, extending the opening hours to six or even seven days a week are both obvious routes that would have an immediate positive impact on the business.

The leading brand manufacturer has disclosed to the owner that over the next 3- 4 years they are intending to increase their model range by some 20% and are expecting that dealerships will increase their turnover by a similar percentage. Dealerships have been asked to have the facilities in place in order to cope with this expansion.

Financial profile:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business has a successful financial history that has a positive effect on the business in terms of positioning itself at the top end of the market, by holding high levels of stock and by ensuring that the showroom is modern. Current turnover is circa £2,015,000. Gross profit is running at circa £249,000 and Adjusted EBITDA before the owner’s drawings are currently circa £103,000.

The Net Assets of the company assuming no cash and no debt are c£421,000 although the premises’ fit-out has been written down in the accounts to c£6,000 even though it would costs over £200,000 to replace.


Advertising and Marketing:

The business advertises in a number of trade newspapers and magazines as well as on specialist websites which has helped it to acquire a high profile status in many parts of the country. Having its own professional website also provides a channel of communication with clients and potential clients anywhere in the U.K.  Occasionally direct mailing is used to contact customers on its substantial database.


The property is circa 4000 sq.ft. in total with offices situated in one corner of the showroom and the workshop adjoining the premises. Additionally there is a mezzanine floor, which provides an additional circa 3,000 sq ft of showroom and is used to present all clothing, accessories and further motorcycles.

Having everything under one roof certainly improves the efficiency of the company.

The showroom is ideally positioned on a corner plot at the entrance to a large business park. There is ample car parking available on site dedicated to both staff and customers.

The owner has also acquired the adjoining building, which offers an additional circa 4000 sq. ft. These premises are currently being used for additional storage but could easily be used as an extra showroom accessed from the existing one. The unused parts of this building are sub-let and bring in c£20,000 of rental income.

Business Hours:

Tuesday-Saturday : 09:00 am - 18:00 pm.


The premises are protected by a Redcar Alarm System.


Currently six full time members of staff are employed

• 1 Sales Executive
• 1 Secretary
• 1 Parts Manager
• 3 Technicians

Support and Training:

The current owner is happy to provide a full handover if required to ensure continuity of trading.

Reason for Sale:

The owner is looking to retire after 44 successful years in this business.

Looking for finance ?

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk


Turner Butler Disclosure Statement

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

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Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information.

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Turner Butler
Ickenham House, 2-4 High Road, Ickenham, Middlesex, UB10 8LJ
Telephone 01895 25 6000 Facsimile 01895 678532