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Highly Profitable Sales and Marketing Consultancy-Retail

Ref. CC181

Location : North West England

Asking Price : OIEO £1,000,000

Turnover : £900,000

Net Profit : Undeclared

Gross Profit : Undeclared

EBITDA : £325,000

Net Asset : £60,000

Premises : Leasehold

Confidentially offered for sale

  • Turner Butler

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Price includes:

Typical Turnover circa £800-900,000p.a.
Adjusted EBITDA (pre owner’s drawings) circa £325,000 p.a.
Net Assets/Shareholders Funds circa £ 60,000
The Brand
Unique fully owned (IPR) and Copyrighted high impact marketing materials
Excellent pool of regular/repeat customers (circa 150)
Track record of guaranteed results
Nationwide spread/limited competition
Low overheads
Option to retain the founder on a consultancy/non-executive basis
Handover and training provided
Significant growth potential
Scalable business
Ideal bolt on business

Business Profile

This is an excellent opportunity to purchase a professional and truly unique business that specialises in providing results based retail sales promotion to SMEs across the UK.

The business was established more than 15 years ago by the owner and founder and it has grown into the highly succesful and extremely profitable organisation that exists today. The business provdes its unique services across a number of sectors within the non-food retail arena and is known for its high impact sales promotions. Each campaign is carefully planned to ensure success- the businesses own model is geared to performance and it is this approach that has helped position this brand as “leading experts” in their field within the UK.

The company delivers highly focused campaigns and has created its own suite of unique material to do this. This material is high quality and targetted. The busienss has gone to considerable lengths to copyright its material to protect the company moving forwards.

The business has enjoyed steady and consistent growth over the years and they now have an excellent portfolio of regular/repeat clients who utilse their services as required. This pool of independant retailers are well spread so the company has no over-reliance on any one customer. The busienss undertakes typically between 60-75 projects a year.

The business is highly profitable and easy to run, has very low overheads and is not dependant on the vendor. The company has a reputation for being able to troubleshoot the most arduous of commercial business challenges, and provide sales solutions to surpass the expectations of their clients.

This business would be perfect for a new owner with the energy, ideas and entrepreneurial skills to take the business forward. It is scalable and ready to grow again.

Customer Service:

Customer support and quantifiable results is paramount to the success of this business. The company has vast experience in retail sales promotion and this knowledge is invaluable in helping clients improve their own performance and profitability. The company is ideally placed in the market as it provides unique sales promotion projects that achieve results time and time again. This is what makes them unique, niche and always in demand. There are very few companies in the field who can demonstrate the success of their highly valued services.

Key Strengths:

This is a well-established and successful business that is easy to run and produces a consistently high level of profit. The company has a unique service proposal which has copyright material that is highly valuable, and trusted methodology, not to mention a strong client base, many of which are regular and loyal to the business. This material has helped create and build a brand that has a sterling reputation in the non-food retail promotion sector.

The business has been developed in such a way that it can help the most demanding of retailers. They liaise closely with their clients, developing and delivering a promotion that gets results. Consultants emerge themselves within their clients businesses and are ever present during the campaigns to maximise results.

The reputation and the brand is such that the business enjoys very high levels of repeat business. The client base is a diverse mix that ensures a degree of economic resilience and offers excellent scope for growth.

The business is well run, with expertise and knowledge second to none in its field. Staff are highly skilled and understand the business. It has low fixed costs and consistently generates exceptional profitability to the owner.

Key Opportunities:

This is an outstanding opportunity to build on the existing services and customer base of this business.

With continued strong demand for their services, combined with a capacity to increase turnover, a new owner contributing fresh ideas and energy will have every opportunity to build on the excellent existing platform. The retail market is huge and whilst this business operates on a national scale, it is only scratching the surface at present in terms of number of clients it services and sectors it operates within. The model is truly scaleable.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business has successfully traded for more than 15 years consistently generating highly impressive sales and profitability figures.

Typical Turnover circa £800-900,000 p.a.
Adjusted EBITDA (pre owner’s drawings) circa £325,000 p.a.
Net Assets/Shareholders Funds circa £ 60,000

Asking Price:

Asking Price is for 100% of the Issued Share Capital in the Limited company based on the Net Assets being £60,000 at time of sale. Should the net asset position be different from this at time of sale the price will be adjusted in line with this, either up or down on a £ for £ basis.

The asking price includes all tangible and intangible assets including the IPR and copyrights for the highly valuable suite of sales promotion materials and methodology.

Advertising and Marketing:

The company does limited marketing which is testament to the level of repeat and referral business it enjoys year in year out. It does send out mailshots to its clients and target markets a few times a year and benefits from having editorials in trade publications, as well as placing adverts in such media to maintain the brand’s presence on an ad-hoc basis. The company also has a basic yet informative website which could certainly benefit from further development.

Growth and Expansion:

The company has performed consistently well since inception and offers both short and long term growth potential.

The business has found a high demand for their sales promotion skills within several non-food independent retail sectors including furniture, homewares, fashion and garden/outdoor. Their experience and best practice, gathered from working with many businesses in this sector, have led to the company becoming one of the leading brands in this market and they have numerous testimonials and case studies available to view.


The business runs from high specification leasehold office . Rent is circa £24,000 p.a . Rates circa 9600 p.a. The business could easily be relocated if need be.


The owner works full time in the business as Managing Director. The other shareholder operates as Finance Director on a part time basis.

The business employs several key personnel including a full time Marketing Director, part time Marketing Manager and a full time Office Manager. Staff are able to run the business on a day to day basis should the owner be away.

The business has a team of self-employed Event Managers (circa 10-12) who physically manage and attend the sales promotion events. This team have a diverse range of skills and experience and cover the UK as required. The majority have worked for the business and their clients for many years and this is their main source of income.

All staff are a real asset of the business.

Support and Training:

Having built up an exceptional business and brand the owner is keen to ensure a smooth transition of ownership to ensure continued prosperity for the company and its staff. He is happy to remain within the business for an extended period should a new owner so require, subject to negotiation.

Reason for Sale:

The vendors are taking early retirement and as such are planning their exit strategy.

Looking for finance ?

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk

Turner Butler Disclosure Statement

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision.

Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information.

This document is governed by and shall be construed in accordance with English Law and any dispute arising in connection with it shall be subject to the non-exclusive jurisdiction of the English courts

Turner Butler
Ickenham House, 2-4 High Road, Ickenham, Middlesex, UB10 8LJ
Telephone 01895 25 6000 Facsimile 01895 678532