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Specialist Domiciliary Care Agency for Adults Services
Very high demand

Ref. CQ039

Location : Berkshire

Asking Price : £160,000 + NA

Turnover : £240,000

Net Profit : Undeclared

Gross Profit : Undeclared

EBITDA : £82,178

Net Asset : Undeclared

Premises : Relocatable

Confidentially offered for sale

  • Turner Butler

Next Step, Please submit Confidentiality Form/NDA Online 

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Asking price: £160,000 + NA


Business highlights include:

Turnover of c. £240,000 per annum (from 2018 accounts)
Adjusted EBIT £82,178 (before Directors’ drawings)
Embedded client relationships

17 years of successful trading
Exemplary CQC Standards
Excellent repeat customer base
Well fitted premises with full facilities
Knowledgeable, experienced and motivated employees

Business Profile

This business was set up by the vendor over 17 years ago after many years in care services and provides a comprehensive and fully insured, domiciliary, home care service for private customers and Wokingham Borough Council, in the Wokingham Borough of Berkshire.

Of particular importance to the business is a low turnover of permanently employed staff that are highly experienced and well trained; all staff are working towards or qualified to NVQ 2 standard and / or NVQ 3 standard.

This profitable business has established itself as a leader in the sector with an enviable reputation for quality and service. Because of this the business enjoys very high levels of referrals and repeat business from a loyal following of customers. So much so that the business can boast significant and active client base of regulars, many of whom span the whole period of trading. The majority of clients are institutional and private.

The agency is very sucessful and highlights include:

• Loyal long term clients
• Competitive pricing
• Solutions to complex requirements
• Very strong referral rates among customers
• Embedded institutional relationships

The business has an excellent small team of staff working with the vendor and her senior manager including two full-time carers and a reliable team of part-time carers, each working circa 30 hours per week.. Staff and contractors are fully conversant with the business’ techniques and methodolgy and are more than capable of enabling the new owner to successfully maintain continuity of trading.

The business has always been managed from an annexe at the vendor’s home and is easily relocatable.


The business has a comprehensive range of equipment as you would expect from a very well established company.

Customer Service:

The business offers an excellent standard of service and is proud of their attention to customer care offering professional advice and highest quality problem solving. This is evident in the very high levels of repeat business the company enjoys and the fact it does not need to advertise.

Key Strengths:

The business has many strengths including

• Enviable reputation in the region it serves
• Embedded customer base
• Exceptional levels of service
• Repeat business levels and referrals
• Highly reliable employees
• Profitability

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Turnover of c. £240,000 per annum (from 2018 accounts)
Adjusted EBIT £82,178 (before Directors’ drawings)

Asking Price:

The Asking Price of  £160,000 is for 100% of the issued capital of the company, assuming Net Assets of zero on completion (calculated on a zero cash-zero debt basis). The final selling price will have a £1 for £1 adjustment for any rise or fall in this benchmark Net Asset figure of zero at completion.

Advertising and Marketing:

The business has never felt the need to advertise bearing testimony to the fact that it enjoys exceptionally high levels of repeat business from a loyal customer base.

There is however a comprehensive and informative website detailing the services and packages offered.

Growth and Expansion:

The business has enjoyed steady trading over its lifetime and this is expected to continue in light of its loyal customer base. The business, while profitable and successful, has been run in more recent times in line with the vendors’ personal wishes and by her own admission the clearest opportunity to grow the business would be by simply agreeing to the level of demand that the company enjoys; by also extending geographic reach.

The business does very little advertising or social media & internet based marketing and could certainly expand this activity with a more proactive approach. The business is well positioned to take maximum advantage of this growth as it occurs as it has the necessary infrastructure in place.


The business has always been managed from the vendor’s home.

Business Hours:

Monday – Friday: 09:00-18:00


The vendor works within the business on a day to day basis; staff are fully conversant with the business’ techniques and methodolgy and are more than capable of enabling the new owner to successfully maintain continuity of trading.All staff are highly experienced and a real asset of the business

Support and Training:

The current owners would be happy to provide full training and support at handover.

Reason for Sale:

The vendor is retiring.

Next steps:

If you are interested in receiving further information, please sign and return the attached Confidentiality Agreement. In returning the Agreement we would be grateful if you could provide us with details of your interest in this opportunity along with your funding position.

All enquiries or requests for additional information should be submitted or directed to Turner Butler (e-mail:sales@turnerbutler.co.uk), telephone Head Office: 01895 256000.

Looking for finance ?

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk

Turner Butler Disclosure Statement

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision.

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Turner Butler
Ickenham House, 2-4 High Road, Ickenham, Middlesex, UB10 8LJ
Telephone 01895 25 6000 Facsimile 01895 678532