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Beauty & Aesthetics Salon

Ref. CQ217

Location : Buckinghamshire

Asking Price : £125,000 including net assets

Turnover : £265,000

Net Profit : £94,000

Gross Profit : £143,000

EBITDA : Undeclared

Net Asset : £28,000

Premises : Leasehold

Confidentially offered for sale

  • Turner Butler

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Beauty & Aesthetics Salon specialising in the full range of soft beauty, body massage, facial treatments and nail care combined with aesthetic treatments for both Men and Women


Business highlights include:

Turnover circa £265,000 per annum
Gross profit circa £143,000
Adjusted Net Profit: circa £94,000
Net assets: circa £28,000

Well established salon – ideally sited in an excellent Market Town location
Highly skilled, loyal team of therapists
Appropriately furbished, modern and attractive premises.
Loyal, regular customer base
Consistent trading since 2007
Excellent growth opportunities
Attractive website.

Business Profile

This attractive business was opened in 2007 and is a partnership which started as a simple nail salon and has now become one of the premier beauty businesses in Bucks. The salon offers a wide range of soft beauty treatments such as waxing, eyelash extensions, massage, nails, pedicures and spray tanning together with more advanced treatments such as laser hair removal, Medik8 Facials and body contouring treatments.

Very well located in the centre of a busy and affluent Buckinghamshire market town, the salon offers a superb customer service and over the years has grown to be an important part of the community. Customers love the many treatment experiences the salon offers. All treatments are provided by highly skilled and very well trained, professional beauty therapists.

The real power and energy of the salon comes from the attentive and courteous service provided by the staff and the high levels of customer service and satisfaction they generate.

Not surprisingly, the salon enjoys a good level of patronage and enjoys a high percentage of repeat custom. There are a total of 11,700 client records on the company database, with in excess of 600 new clients seeking out services every year with more than 1,600 visiting the salon in a 12 month period.

The average appointment value is £49 and staff utilisation is around 80%. Presently the salon has 3 full time staff and 2 part time. All staff are professionally qualified and insured.

The target market for the salon is very much the affluent residents of this busy town and its nearby villages and towns.

The business has all the equipment needed to operate in this sector and uses specialist salon software systems for client booking and management, including online booking and mobile app.

This opportunity is an ideal business for anyone looking to establish a foothold in the health and beauty sector or for someone already in the sector looking for a strongly performing, additional outlet to bolt on to their existing business. There is plenty of scope to enhance the higher value aesthetic offer with a captive client database.

One important strategic asset relates to the business’ hair removal offer which utilises the Alma Soprano Laser which is regarded as the premier laser within its class and price. It is widely sought by potential clients who are happy to travel for treatment.

The salon is an excellent location on the second floor of a character building which offers an ideal level of privacy and discretion. Public parking is very adjacent.

The salon is supported by a professionally built website as well as a Facebook page which means the salon traditionally hasn’t needed to spend vast sums on marketing, rather benefitting from its reputation and referrals. Time is spent ensuring that the salon is found at the top of Google for all related beauty searches.

The company receives outstanding feedback on all aspects of the business, from premises, comfort and style, quality and value of the treatments and of course the brilliant therapists.

Key Strengths:

The Company has the following key attributes:

• Well established salon – ideally located
• Sophisticated presentation
• State of the art treatment equipment
• Highly skilled, loyal team of therapists
• Specialist appointment booking software with texting and reminders
• Appropriately furnished, attractive premises
• Loyal, regular customer base and a data base of more than 11,000 records
• Excellent growth and expansion opportunities.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Turnover circa £265,000 per annum
Gross profit circa £143,000
Adjusted Net Profit: circa £94,000
Net assets: circa £28,000

Asking Price:

The Asking Price of £125,000 including net assets, is for 100% of the consideration of the company, assuming Net Assets of circa £28,000 on completion (calculated on a zero cash-zero debt basis). The final selling price will have a £1 for £1 adjustment for any rise or fall in this benchmark circa Net Asset figure of £28,000 at completion.


The spa has a very well designed and informative website and performs very well in all of the major search engines for all appropriate search terms.

The business is found on social media and sends out email offers. By far the most effective form of marketing for the business however, arises from the finest form of marketing, high levels of customer service which encourages a loyal customer base and strong word of mouth recommendation.

Growth and Expansion:

There is certainly an increasing consumer demand for salons at all price points with further sustained growth being anticipated in this sector. This business is expected to continue to benefit from the growing demand for a higher value service provider to capitalise on this social trend.

Future growth could be achieved by adding more services, especially with regard to the aesthetic offer and with further investment in marketing and advertising to increase awareness of the salon to its target audience and beyond its current geographical catchment area and expand into a chain.


The leasehold premises are in great location and are highly attractive and sophisticated with an inviting atmosphere. The premises are designed and refurbished to a very high standard including a comfortable air conditioned environment. Anyone walking in can feel the ambience and relaxed mood in the building.

The premises of circa 2,200 square feet area over two floors being the first and second, with 7 years remaining on its 10 year lease and comprises of a reception/retail area, relaxing open area, five treatment rooms, administrative office, a staff kitchen and WC.

Annual rent and rates are £31,000 per annum.

Business Hours:

Mon & Tue: 10am – 5pm
Wed & Thurs: 9am – 8pm
Fri: 9am – 6pm
Sat: 9am – 5pm
Sunday: Closed


The salon has a great staff structure known for being knowledgeable and friendly. Presently the salon has 3 full time staff and 2 part time. All staff are professionally qualified and insured.

Support and Training:

Full business familiarisation, training and handover will be provided for a period of time to ensure a smooth transfer of the business to new owners.

Reason for Sale:

The vendors now wish to retire.

Looking for finance ?

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk

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This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

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Turner Butler
Ickenham House, 2-4 High Road, Ickenham, Middlesex, UB10 8LJ
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